10 fun facts about social media marketing

On average, users spend 2 hours and 24 minutes every day on social media. This demonstrates the potential reach of social media marketing and community management initiatives.

LinkedIn has approximately 740 million members, and professionals are joining at a rate of two new members each second. This makes it an excellent venue for B2B marketing and networking.

With over 2 billion users, YouTube is the world's second most popular social media website. This makes it an effective venue for video marketing initiatives.

English is the dominating language on social media, accounting for more than 80% of all posts. Businesses catering to a worldwide audience may need to hire translation services to develop material in multiple languages.

The average engagement rate on Facebook is 0.17%, while Instagram's average engagement rate is 1.22%. This demonstrates that Instagram can be more effective for engagement than Facebook.

74% of consumers use social media to guide their shopping decisions. As a result, businesses seeking to attract and keep customers must prioritise social media marketing and community management.

Facebook is the world's most popular social media platform, with more than 2.8 billion monthly active users. Businesses may reach a large audience with Facebook marketing initiatives.

Twitter boasts 192 million daily active users. Twitter may be a useful tool for businesses to increase brand awareness and communicate with customers.

The most popular day for Instagram usage is Monday. Posting on the right day might help businesses increase their engagement on the site.

Over half of Instagram users follow at least one business on the network. This illustrates the platform's ability to help businesses reach and engage with their target audience.